Hard Sell: The Evolution of a Viagra Salesman by J. Reidy, the film tells the encounter of two seemingly different personalities as Jamie (Jake Gyllenahall in a healthy version), divided between the work of representative pharmaceutical and passion for women and just Maggie, very independent and unruly to any type of bond. Is initially intended to join us then sex, even love, all complicated by her medical condition, suffering from Parkinson's disease, and fluctuations of the pharmaceutical market besieged by a frantic requests of Viagra, including Jamie the seller is lucky and that somehow seems to affect the moods of the lovers.
the wake of a film like "Love at 90" where the ups and downs of a couple of the team depended on the results of the heart of the protagonist here also the originality of the text is above all to relate the alchemy of the heart with the chemistry of medicine, contrasting vitalism natural with the artificial one of the two lovers and a little 'forced derived from Viagra. And it is especially more casual in its infancy, one in which struggle to reconcile the opposites, in which the reluctance compete with the attraction of the film and the actors give their best: so if one part of the combination two actors who had already touched on in the now famous Brokeback Mountain is particularly credible because it is able to convey the fun and pleasure of those situations and despite Edward Zick, director of actors, both good at cool 'atmosphere, inserting moments of sheer pragmatism, if not cynicism related to attempts to Jamie and his colleagues to sell the product even at the cost of enormous sacrifices (like sleeping with a secretary ugly but necessary to reach the target), the film fails to go all the way, to explore that relationship with a view free from the conventions of cinema mainstream. Perhaps it is the desire to overdo it, or perhaps to avoid offending the paying public with an excess of debauchery (Hathaway exhibits for the occasion became a topless material of worship for the Internet), the story at one point taking a step backwards, falling in the cinema of guilt and sorrow, a bit 'on the model of Love story, a bit' fashion show by supporting the hospital, made by Maggie Jamie incapacitated by the disease and grief-stricken and attempts to save her from a fate no future. Between inserts in the manner of cinema truth (which sought in the choice of a location as Pittsburgh is famous for its traditions in the medical field) describe the course of the disease and give way to the testimonies of people really sick the film seems to take almost hear the consequences of a life taken lightly and outside the box, as if the sexual freedom manifested the couple was the cause of this sad conclusion. The epilogue, with an adjustment during construction that seems to want to save both ways, the series also do your thing but with some restraint, does not help get us through the feeling of betrayal consumed in the cold. More than a bad movie "Love and other remedies" is a missed opportunity, another play to put the archive of an anonymity that you can easily do without.
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